Refresh

VERB

give new strength or energy to; reinvigorate.

Refresh

VERB

give new strength or energy to; reinvigorate.

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We hit the refresh button on the Windermere brand

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Why, you ask?

In order to remain relevant, companies must evolve, just as Windermere has done for the past 46 years. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.

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Why, you ask?

In order to remain relevant, companies must evolve, just as Windermere has done for the past 45 years. We knew we didn’t need an entire brand overhaul, but a little facelift was definitely in order.

logo evolution

The Windermere brand has been around for over four decades. We didn’t want to throw away all that valuable equity by starting from scratch, so we decided to just give it a more modern twist. This included a new icon with interlocking arms that symbolize the connections within the Windermere network and between our agents and their clients.

original – 1978 UPDATE – 1988 REFINED – 1995 REFRESH – 2018

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Chop down that tree

For almost as long as Windermere has been Windermere, we’ve had a funny little tree in the middle of our logo. You’ve probably never even noticed it, but we decided it was time to chop the tree down. (We promise no actual trees were destroyed in this process.)

Chop down that tree

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For almost as long as Windermere has been Windermere, we’ve had a funny little tree in the middle of our logo. You’ve probably never even noticed it, but we decided it was time to chop the tree down. (We promise no actual trees were destroyed in this process.)

A family of icons

Through this process we didn’t want anyone feeling left out, so we went ahead and refreshed all of Windermere’s sub-brands, as well. From our Premier Properties luxury marketing program to the Windermere Foundation, the entire family of Windermere logos was given some much-needed TLC.

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Windermere Real Estate
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Windermere Commercial
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Windermere Property Management
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Premier Properties
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Windermere Foundation
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Same Windermere.
Just better looking.

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Same Windermere. Just better looking.

Endless

Possibilities

A sign of distinction

Technology has revolutionized the real estate search process, but the classic for sale sign is still one of the most effective marketing tools out there.

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Program Branding

It takes a village of marketing programs and business divisions within Windermere to help make the machine run. Now each has its own individual identity that families with the overall Windermere brand.

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New identity. Same philosophy.

We promise, the only thing that has changed is our look. The top-notch service and support buyers and sellers have come to expect from Windermere remains the same. But just like when you buy yourself a new outfit, don’t be surprised if our agents have a little more spring in their step.

Change is hard at first, messy in the middle and gorgeous at the end.

– Robin Sharma

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#WeAreWindermere

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#WeAreWindermere